In two years, TikTok has supercharged social shopping, rewriting how beauty sells. In this Masterclass, go behind the scenes of the brand–creator plays that create gotta-have-it FOMO and move product off TikTok’s virtual shelves. We’ll dig into the formats that convert, how creators build trust at scale, and the merchandising moves like bundles, routines, exclusives that turn views into checkouts. Expect practical frameworks, incentive ideas, and the metrics that matter so your next post doesn’t just go viral; it sells out.